Born in the Sultanate of Oman, Amouage is an international luxury fragrance House renowned for creating some of the most finely crafted perfumes in the world . Yet, the story of Amouage cannot be unraveled without delving into the reason for its birth in 1983.
Over a decade after the start of its Renaissance in 1970, Oman was fast becoming a land of peace, friendship and hospitality. As such, the House’s founder, Sayyid Hamad bin Hamoud Al Busaidi had gone to the late His Majesty Sultan Qaboos bin Said with a proposition to create a brand that would introduce Oman’s fragrance heritage to the world. A brand that will speak of the country’s treasures, the scentful rock rose from Al Hajar mountains, the high-grade frankincense from Dhofar and the valuable ambergris from the Sea of Oman. A brand that will bring to life the Sultanate’s ancient legacy on the Silk Route, bridging civilizations of Arabia, East Africa, and those to the distant East and West. A brand that will become His Majesty’s gift to the world, and therein ‘The Gift of Kings’ was born.