The debut fragrance of the ‘IT’S ALL ABOUT...’ Collection, Rose Incense is inspired by the uncertainty, drama and memories evoked by the unsolved ‘ROSEBUD’ mystery. As it unfolds, it echoes life’s most vivid and celebrated experiences shaped by moments of tribulation and strength. This unique Amouage creation pays tribute to the brand’s signature storytelling tradition, echoing life’s most vivid and celebrated experiences shaped by moments of tribulation and strength.

The perfume is an olfactive interpretation of Citizen Kane and the dramatic web of human emotions within the film. Like a phoenix rising from the ashes, it is a manifestation of feelings of imperfection, loss, power, mastery and wealth balanced into a sophisticated and sensual scent.


Rose Incense is distinctively floral and unmistakably woody with unique and contemporary elements, an Eau De Parfum at a concentration of 25% Fragrance oil. With Rose at its heart along with Myrrh and Frankincense at its base, the fragrance evokes a complicated tale of epic proportion. The fresh, clean and citrusy undertones of its top note Elemi, bring the fragrance together with serenity.

Top Notes: Elemi, Olibanum (Frankincense) Hyper Absolute, Black Ink Accord.
Heart Notes: Damascena Rose Water Essential, Suederal, Frankincense Absolute.
Base Notes: Myrrh, Vanilla, Sandalwood, Cedarwood


“The inspiration came from the duality between power and innocence that is found in the movie Citizen Kane. I went looking for the most luminous and the most innocent rose I could find. In order to contrast the rose, I used the power and the uplifting properties of incense, particularly two qualities of incense complementing each other. One was more sensual, mysterious even – an absolute – and the other one was uplifting and very energizing – a hyper absolute.

What I had in mind were all these contrasts between red and black, innocence and power, clarity and smoke, radiance and darkness, rose and incense.

In order to bind these two very strong elements, I created a black ink accord. There was something very poetic about writing with black ink the love story between this beautiful rose and this powerful incense."



Housed in compact and contemporary luxurious livery, the bottle design is inspired by the shape of a small book. With its refined clean lines and gentle curves, it makes the perfect ‘compagnon’ on its wearer’s journey of self-search. The bottle is lacquered in a new bold deep red color.


The magnetic box reflects the dramatic emotions of Citizen Kane, with references to New York Times newspapers and the fire revealing part of the rosebud mystery.



Orson Welles' 1941 film Citizen Kane deals with the rise and fall of a newspaper magnate, Charles Foster Kane.

A man who sought love from the world but ended up pushing everyone around him away. A man who created an empire out of nothing, fell in love with a beautiful woman, and almost got elected as the Governor of New York. On his deathbed, the man drops a glass-ball paperweight and whispers “ROSEBUD” as the only thing that matters to him. How come?

A reporter tries to figure the meaning of it through a number of storytellers who knew Kane (a stepfather, a friend, a business partner, a lover and a butler) but fails to learn the meaning of the word and realizes it is probably just another puzzle piece of a bigger picture.

In the end, the audience gets to see the last piece of the puzzle. As Kane’s belongings are being destroyed, the camera reveals a burning sled and its trade name: “ROSEBUD”, the sled Kane used to play with when he was with his mother… But why would Kane, the most fortunate person in the world, think about the time with his mother on his deathbed?